I am a huge fan of the other Tums products, and especially the lemon & strawberry. They are so good that they taste like candy. But, these new cooling fruit fusion ones are disgusting! They have a horrible bitter taste, and it's about the worse thing I've ever put in my mouth. Just to be sure it wasn't just me, I got my husband to try them also. He was not a fan either. I just don't understand why the other ones are so good tasting and these are so bad tasting. I can't believe I paid good money for these things!