TUMS® CELEBRATES AMERICAN BARBECUE
Presents TUMS® BBQ Fan Content;
Embarks on Nationwide Tour in Search of ‘#TUMSworthy’ Summer Foods
PARSIPPANY, N.J., June 30, 2015 – TUMS®, America’s #1 antacid, invites everybody to dive in and taste life every day, especially by enjoying their favorite foods. To help people enjoy barbecue and other delicious summer foods, TUMS® antacid announces the creation of the TUMS® Barbecue Pit, an online content series for fans of barbecue. Available on the TUMS® brand’s Facebook page and on TUMS.com, new content features include a BBQ Pitmaster Challenge andPitmaster Expert Profile, as well as a BBQ Personality Quiz, Photo Slideshow and BBQ Adventure Map.
The BBQ Pitmaster Challenge, developed by TUMS® in partnership with Mike and Christine Peters, the Kansas City Barbeque Society spokespeople, is an opportunity for food lovers to test their BBQ knowledge for a chance to win great prizes1. One lucky grand prizewinner will receive a state of the art, Extra Large Big Green Egg cooker. Ten second prizewinners will be awarded 6-month memberships to the BBQ Sauce of the Month Club.
Additionally, TUMS® is a sponsor of the Great American Cookout presented by the Kansas City Barbeque Society, helping to bring grilling demonstrations and delicious samples to the biggest barbeque contests and food festivals in the country.
“Food lovers don’t let heartburn get in the way of their favorite foods. They know that really, really good food is frankly ‘TUMS-worthy,’ or food so good it’s worth the heartburn that might follow,” said James Masterson, Senior Brand Manager for TUMS® brand. “When their favorite foods fight back, people have long turned to TUMS® antacid to go to work in seconds and provide fast heartburn relief.”
Beginning this July 4th weekend, the TUMS® brand’s iconic food characters, Taco and Meatball, will embark on the TUMSworthy Tour, a national search for really good food. At select stops of the Great American Cookout, Taco and Meatball will join festival goers to taste-test food, interview grill masters, and award 500 blue ribbons to foods that are deemed #TUMSworthy. The road trip, which will lead Taco and Meatball to stops, including Naperville Ribfest and Best in the West Nugget Rib Cook-off, will fuel social and digital content. Video shorts and a TUMS® Tumblr page will aggregate content that celebrates American barbecue and other #TUMSworthy foods.
TUMS® antacids, America’s #1 antacid, goes to work in seconds. TUMS® products have been trusted by millions for more than eight decades and is available in more strengths and flavor varieties than any other brand. For more information, visit http://www.tums.com/ or on Facebook at https://www.facebook.com/TUMS.
About GSK Consumer Healthcare
GSK Consumer Healthcare is one of the world's largest consumer healthcare companies. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. We have a heritage that goes back over 160 years. We own some of the world’s best loved healthcare brands, including Sensodyne®, Theraflu®, Excedrin®, Nicorette® and NicoDerm®CQ®, Flonase®, and TUMS®. These brands are successful in over 100 countries around the world because they all show our passion for quality, guaranteed by science. They are inspired by the real wants and needs of the millions of people who walk into pharmacies, supermarkets, market stalls and go on-line all over the world every day, and choose us first.
Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare (FMCH) company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.